Welcome to the fish tank
This is the blog of a qualitative research person based in Sydney Australia. It will meander. It will largely be thoughts, observations, rants and snippets around the topics of marketing, advertising and market research. It may digress.
It is probably worth pointing out that the opinions presented here are not necessarily shared by the happy band of brothers and sisters with whom I work – then again, they may be. The point is, that this isn’t a corporate blog which has undergone some kind of sanitisation process. It serves the purpose of giving me somewhere to let off steam and, in a more roundabout way, provides a means for anyone who is interested, to know me a little.
I hope that what is said here will be contentious. Debate is good and comments are very welcome.
