Marketing Lego – modular vs. craft values

When I first started out on the qualitative research path, my boss and mentor (an eminent qualitative guru of the time), instilled a rule throughout her company which was this: when writing a project proposal, we were NOT to refer to previous projects from which we might draw inspiration.
This will undoubtedly strike many as [...]

Manners maketh the career

For a short time after Uni I was involved in social work. After realising that I was now despised by all – clients, media, employers and public – I decided that I had better things to do with my time and left to become a qualitative researcher. The transition from public to private [...]