Digital hippies?

For some time I have taken the view that we are moving rapidly towards (or are already in) a new age of marketing; an age which heralds a return to good old fashioned values. A return to a time when folks did business with those they liked and valued rather than with those who shouted [...]

Those who can’t, preach

Who is it that leaves comments on Ads of the World?  I’m not saying that every ad on the site is brilliant but I’m pretty clear that most of the advertisers are more capable of understanding their craft than those who pass judgement from the sidelines.

You’ve just got to hope that most of them are [...]

Advertising is dead….

One of my feeds recently alerted me to the existence of the Anti-Advertising Agency – ‘culture jammers’ who view advertising as ‘corporate graffiti’, sullying our environment at least as much as the spray can variety.
I have some sympathy with this view. It is arguable that being able to recognise advertising as such, already [...]

Abuse of language

There is more bullshit in marketing now than ever.  I wouldn’t mind betting that being able to speak this crap is a more valued job requirement than clear and effective thinking. 
Occasionally I go off on one about market-babble in some social situation or other and notice the looks of horror on the faces (of some) [...]

Integrity and all that

As someone who has been banging on about the need for brands to actually stand for something, my heart took a little leap today when I noticed that B&T’s current front page heralds the virtues of honesty and integrity in marketing communications.  It strikes me as a no-brainer for client companies to leverage a meaningful [...]

Welcome to the fish tank

This is the blog of a qualitative research person based in Sydney Australia.  It will meander.  It will largely be thoughts, observations, rants and snippets around the topics of marketing, advertising and market research.  It may digress. 
It is probably worth pointing out that the opinions presented here are not necessarily shared by the happy band [...]