Political brand values

I wonder if Barack Obama’s people have caught this video of a US reporter for the UK based Guardian newspaper trying to interview the anointed one’s campaign volunteers. I didn’t know whether to laugh or cry.

Here we have ‘the next Kennedy’ lighting people up with the sort of enthusiasm for the political process that I for one thought was long gone. Barack is the guy who ‘stands for change’, able to tap the desperation of honest Americans and a candidate who would appear to offer a real chance of reversing the neo-con lunacy that has undoubtedly contributed to his popularity. However, here we also have campaign organisers whose grasp of the fundamentals of free speech seem more than a little shaky.

As the reporter found out, control and intimidation are difficult habits for politicians of any flavour to break. What are we to think? Should we judge them on what they say or what they do? There are clearly some people who haven’t yet ‘got’ that they need to walk the talk or, nowadays more than for a long time; the truth will find them out.  This brand appears to lack authenticity.

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